About Us

Our Team

Elana Meyer

As co-founder and co-Director of ENDUROCAD,, Elana Meyer is in a fantastic position to share her wealth of knowledge and experience of a highly successful career as an elite distance runner with younger generations of South Africa’s talented athletes.

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coming soon …

Janet Welham

As co-founder and director of ENDUROCAD, Janet is able to share her knowledge and experience as a business strategist, mentor and marketing expert.

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As co-founder and director of ENDUROCAD, Janet is able to share her knowledge and experience as a business strategist, mentor and marketing expert.

Janet has over 25 years of senior management and executive experience.  She has actively been involved in the marketing and selling of products and services in Southern Africa and Australia and, consequently is well versed in the workings and requirements of the relevant regulatory authorities and the Advertising Standards Authority of South Africa (ASA) along with other local and international legislative requirements for the marketing and compliance of successful businesses.

She is currently a Director at Saige, specializing in the development of business strategy, enterprise development, marketing strategy, activations, project management and compliance.

Previously she held the positions of Executive Director for Vital Australia (Pty) Ltd and Marketing & Sales Director for Vital Health Foods (Pty) Ltd. (South Africa), where she was responsible for the full marketing and selling functions of the Company’s products and services worldwide including new business development, innovation and R&D.

Janet has held numerous industry positions including being an EXCO member of the Health Products Association of South Africa (HPA) and Co-Chairperson of the Complementary and Traditional Medicines Stakeholders Committee (CMSC), which spearheaded discussions with Government on Marketing of Products in RSA as well as Quality, Safety, Efficacy and Compliance issues relating to these products.

Her specialties include: Business strategy, marketing strategy, brand and new product development, activation along with mentoring of people and enterprise development.

Ernie Gruhn

As head coach of ENDUROCAD, Ernie has many years of experience as an endurance coaching specialist.

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Ernie’s involvement in coaching stemmed from his early introduction the Middle Distance running at school. His curiosity led him to question the coach about the validity and reason for each type of training session undertaking and in Standard 9 on his coach’s insistence he took the coaches exam becoming to youngest qualified Distance Running Coach in South Africa at that time. As a first year student an opportunity presented itself to coach and within 20 months one of his athletes was able to run a Sub 4 Min Mile. Encouraged by these results he expanded his coaching endeavors and by 23 was coaching 15 to 20 athletes including a number of SA champions, Springboks and National Class road athletes.

In later years a natural progression towards longer distances materialized as well as interaction with multi-sport athletes. This led to coaching assignments which included Olympic Medalists and Multiple World Champions who showed commendable performance consistency and improvement while following Ernie’s training schedules.

In recent years Ernie has engaged in coaching of MTB athletes and canoeists and he has enjoyed success in this regard.

Ernie trades the futures, equity and currency market in Stellenbosch as the financial markets have fascinated him since trading shares in high school.

Outsourced partners

As part of our team we are making use of specialists in their field.

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First of its kind on the continent, The SA Endurance Academy aims to become the most proficient distance running and endurance sports academy in Africa.  Together with its partners, Stellenbosch University (SU), the Stellenbosch Sports Academy (SSA) and the Sports Science Institute of South Africa (SSISA), the SA Endurance Academy offers a complete suite of services to support and professional manage world class distance runners.

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Nolene Conrad / 2019-10-30 08:55:26

Yandiswa invests in her dream career

19 Year Old Yandiswa Shange has been on the Endurocad program for 3 years now. After matriculating from Vorentoe High School in Johannesburg 2 years ago , she moved to our hub in Stellenbosch last year. She was enrolled at…

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