Stellenbosch-based sock company Versus Socks recently added Endurocad as a Charity Partner. Endurocad is a non-profit organisation, founded by Olympic Silver Medallist Elana Meyer and Business Strategist Janet Welham in 2012. Endurocad aims to become the most proficient women’s empowerment and athlete development academy in Africa. Theyoffer athletes the full spectrum of support to becomeworld class athletes; well-rounded citizens with a career plan for life beyond sport.
Endurocad is a vehicle and platform for critical social change where South African female youth areincubated and nurtured through athleticsas well as career -, personal – and enterprise development. Tertiary education and entrepreneurship are important to the Endurocad ethos.
The partnership with Versus Socks means much more than the donation of socks to aspiring athletes and community runners. It is also the story behind Versus Socks that is used to inspire young athletes to be entrepreneurial and open minded. The story of pro cyclists and riding buddies Jurgens Uys and Hanno Lategan,whofounded Versus Socks when they identified the gap in the boring sock-market, serves as an excellent example of what can be achieved through passion and innovative thinking.
Every time an Endurocad runner putson a pair of Versus Socks,they will experience the quality and comfort of the product made throughcountless hours oftesting and constructionand will be able to perform in comfort and style, while being reminded of possible alternative career opportunities. It will also put a smile on their faces, as Versus Socks provides a wide range of active, running and cycling socks that will make your feet smile from toe to toe.
When it comes to performance there is great synergy between the two organisations. Endurocad strives for excellence and to ensurethat each athlete in the Academy receives world class training and support needed for optimal athletic performance. Versus Socks design enables performance running; the socks are breathable, lightweight and moisture wicking. With a padded heel and toe, arch support and a mid-cuff length, it provides you with superior comfort.
The funky designs are attractive to young runners and it really motivates them to go out for a run. “Running in style and comfort will provide our athletes with the boost they need to perform at their best” confirms Olympic Silver Medallist, Elana Meyer. “It’s fantastic to be able to find and work with partners who share our commitment to giving back to the communities, Elana said. “We believe that the Versus Socks donation will bring a fun element to our Academy and inspire entrepreneurship.“